Power searching with Google – course notes

Class 1

  • Search/filter image results by colour(overall/background) and visual property (style, similarity).
  • Boldface in results are Google associates (联想、近义词).
  • Higher in results: Having the words or synonyms; Appear in the title or URL; Linked by high quality pages.
  • Word order matters.  Capitalization does not matter.
  • Most special characters (¶, £, €, ©, ®, ÷, §, %, (), @, ?, !) are ignored in the query, except +, # $, etc.
  • Find words in the page – Ctrl-F or Cmd-F, this is not search.

Class 2

  • Upper-right-hand side panel for search entity that is well-known; Search-as-you-type; Related searches at the bottom of the page.
  • search “define keyword”, dictionary definition and translation, and Search Tools in the left panel.
  • SERP – Search Engine Results Page; rollover preview; title/URL/snippet(abstract)/deeper-links.

Class 3

  • Operator site:domain, including top level domain where the dot can be omitted.
  • Operator filetype:pdf, doc, docx, ppt, txt, csv, etc.
  • Minus (-) operator to exclude certain keywords.
  • OR operator and double-quote.
  • Operator “intext:”.
  • Advanced search – gear button.

Class 4

  • Search by image: drag-and-drop local file to image search.
  • Search features – descript your query – geo, measure, time, flight, weather, movie showtime, etc.
  • Conversions [number unit1 in unit2], also currency
  • Calculation
  • Left hand panel “show search tool” – date range limiting, custom range
  • Translation  – left hand panel

Class 5

  • Credibility … use time search
  • Use Books
  • Use WHOIS

[to be continued …]